Date
August 2024
Project Type
Graphic Design, Branding
What I Do?
Brand Identity, Product Packaging, Style Guide
Berry Yum is a playful strawberry yogurt brand made for young, health-conscious individuals who want something fresh, fun, and easy to enjoy on the go.
Branding
Product Mockup
Graphic Design
For my Term 1 final project in the New Media Photoshop course at BCIT, I created a fictional brand called Berry Yum, a strawberry yogurt line targeting health-conscious individuals aged 15–25.
My goal was to develop a fresh, vibrant, and natural visual identity that appealed to a youthful, on-the-go lifestyle while emphasizing authenticity and quality ingredients.
Most yogurt brands like Siggi’s or Chobani tend to lean either super minimal or really bold and colorful. But I felt there was a sweet spot in between that wasn’t being explored: something that felt fun and energetic, but still natural and handcrafted.
With Berry Yum, I wanted to create a brand that felt youthful without being too kiddish and playful, yet polished. I started by diving into competitor research to see where Berry Yum could stand out.
From there, I sketched out a few logo ideas, playing with hand-drawn strawberry elements and different type pairings. To bring the look and feel to life, I chose a color palette inspired by nature: strawberry red, leafy green, creamy white, and soft beige. Each color was picked to reflect freshness and warmth.
I created a cohesive visual identity starting with a playful yet refined logo that features hand-drawn strawberry illustrations and a modern, friendly typeface.
To ensure brand consistency, I developed a style guide outlining the color palette, logo usage rules, typography hierarchy, and visual application examples.
I designed the Berry Yum business card in Photoshop by first setting up a clean layout that reflected the brand’s playful and natural personality. I used a soft gradient background inspired by the brand’s color palette, placed the logo prominently at the top, and organized the contact details using clear, easy-to-read fonts.
I made sure the hierarchy felt balanced, with dividers to separate sections and keep things tidy. Once the design was complete, I applied it to a pre-made mockup template using a Smart Object, which let me showcase the card in a realistic, professional setting.
The 3D box mockup was designed in Photoshop, with each side of the packaging carefully crafted to ensure visual consistency.
The individual panels were then brought together and animated in After Effects, creating a dynamic showcase of the box. Featuring the tagline “Naturally Delicious, Blissfully Healthy,” the design emphasizes a clean layout, vibrant color accents, and clear labeling to enhance shelf appeal and brand identity.
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