BerryYum

Date

August 2024

Project Type

Graphic Design, Branding

What I Do?

Brand Identity, Product Packaging, Style Guide

Berry Yum is a playful strawberry yogurt brand made for young, health-conscious individuals who want something fresh, fun, and easy to enjoy on the go.

Role

Graphic Designer

Tools

Photoshop

After Effects

Skills

Branding

Product Mockup

Graphic Design

My Goal

For my Term 1 final project in the New Media Photoshop course at BCIT, I created a fictional brand called Berry Yum, a strawberry yogurt line targeting health-conscious individuals aged 15–25.

My goal was to develop a fresh, vibrant, and natural visual identity that appealed to a youthful, on-the-go lifestyle while emphasizing authenticity and quality ingredients.

The Opportunity & My Approach

Most yogurt brands like Siggi’s or Chobani tend to lean either super minimal or really bold and colorful. But I felt there was a sweet spot in between that wasn’t being explored: something that felt fun and energetic, but still natural and handcrafted.

With Berry Yum, I wanted to create a brand that felt youthful without being too kiddish and playful, yet polished. I started by diving into competitor research to see where Berry Yum could stand out.

From there, I sketched out a few logo ideas, playing with hand-drawn strawberry elements and different type pairings. To bring the look and feel to life, I chose a color palette inspired by nature: strawberry red, leafy green, creamy white, and soft beige. Each color was picked to reflect freshness and warmth.

My Solution

Brand Guide

I created a cohesive visual identity starting with a playful yet refined logo that features hand-drawn strawberry illustrations and a modern, friendly typeface.

To ensure brand consistency, I developed a style guide outlining the color palette, logo usage rules, typography hierarchy, and visual application examples.

Business Card

I designed the Berry Yum business card in Photoshop by first setting up a clean layout that reflected the brand’s playful and natural personality. I used a soft gradient background inspired by the brand’s color palette, placed the logo prominently at the top, and organized the contact details using clear, easy-to-read fonts.

I made sure the hierarchy felt balanced, with dividers to separate sections and keep things tidy. Once the design was complete, I applied it to a pre-made mockup template using a Smart Object, which let me showcase the card in a realistic, professional setting.

Product Packaging

The Packaging box sides was designed in Photoshop to ensure visual consistency in colors, typography, and imagery.

Every panel was considered not just as an individual design, but as part of a cohesive whole that would look appealing from any angle. Attention was given to aligning brand elements, balancing white space, and keeping the style true to the fresh, playful personality of Berry Yum.

Final Product & Reflection

Animating the 3D Berry Yum box taught me how to keep every panel visually consistent while preparing it for a realistic mockup. I designed the packaging in Photoshop and brought it together in After Effects to create a dynamic product showcase.

The final design features the tagline “Naturally Delicious, Blissfully Healthy” with a clean layout, vibrant color accents, and clear labeling that works well on the shelf.

This project reminded me how important it is to balance playful branding with functional clarity, making sure every detail from the nutrition facts to the color palette works together to create something attractive, easy to read, and true to the brand’s personality.

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Thrive

ui/ux

For the Thrive project, I focused on UX research, mapping user flows, and creating medium-fidelity wireframes to help design a user-friendly and visually clear meditation app.

dinewise

ui/ux

I redesigned the Dine Wise app to improve accessibility and usability for students seeking discounted meals. My role involved conducting user research, optimizing user flows, and developing high fidelity prototypes to deliver a seamless and effective experience.